Share this across your company and encourage the organic depiction of gun safety on-screen.

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Brady’s #ShowGunSafety Principles:

• Use our creativity to model responsible gun ownership and show the consequences of reckless gun use.

• Make a conscious effort to show characters locking their guns safely and making them inaccessible to children.

• Have at least one conversation during pre-production on portrayals of guns and consider alternatives that also protect narrative integrity.

• Limit scenes including children and guns, bearing in mind that guns are now the leading cause of death for children

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Hollywood, Health & Society at USC Annenberg’s Norman Lear Center has released Trigger Warning: Gun Guidelines for the Media to help the entertainment industry improve representations of safe and responsible gun use in media.

• American citizens own four times the amount of guns as the next highly developed country and suffer four times the amount of gun homicides. In addition, 30 million children in the US live in households with firearms and 4.6 million live in a home with at least one loaded and unlocked gun.

• Over half of all gun owners do not lock all of their firearms securely, and access to a gun in the home increases the risk of death by suicide by 300%.

• By the time the typical child turns 18, they will have already seen 40,000 simulated murders, and research shows that children’s programming that features guns has been proven to make children more likely to want to play with guns.

• The data in this guide represents a snapshot of trends over the past 20 years, as well as a warning of where those trends are headed without conscientious action.

• Film and television creatives have the power to shape public perception, normalize habits, and even effect policy, which is why the way we talk about and depict guns and gun violence matters so much. America has more guns than people; more homicides, suicides, and unintentional deaths by firearm than any of its high-income peer countries by orders of magnitude.

• Since 2001, Hollywood, Health & Society has been a free resource to the entertainment industry, having consulted on over 2,600 storylines between 2012-2020. HH&S also works with networks and shows to produce PSAs and other informational spots offering resources to audiences.

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